Realise your ambition of
becoming a product manager
This live, online, 20 week course has helped 300+ people land their first product role.
No MBA needed
No coding experience needed
No product experience needed
100% money-back guarantee for the first 15 days
100% money-back guarantee for the first 15 days
Challenge yourself with a smart, passionate & supportive peer group.
Career Transition
Previously
Analyst
Now
Product Manager
Career Transition
Previously
Consultant
Now
Product Manager
Career Transition
Previously
Information Technology
Now
Product Manager
Career Transition
Previously
Marketing
Now
Product Manager
Career Transition
Previously
Sales
Now
Product Manager
Career Transition
Previously
Fresher
Now
Product Manager
Career Transition
Previously
Quality Analyst
Now
Product Manager
Career Transition
Previously
SDE
Now
Product Manager
Career Transition
Previously
Infrastructure Planning
Now
Product Manager
Career Transition
Previously
Researcher
Now
Product Manager
Career Transition
Previously
Operations
Now
Product Manager
You need all three components for a successful transition.
Learn
Live & fun learning with learn parties
Learn, apply, get feedback and repeat
Taught by real world operators
Get interview shortlists
Solve 10 real world product problems
10+ hours of 1:1 coaching for feedback
Access to job board
Practice interviews
12+ mock interviews
Detailed, actionable feedback
Exhaustive interview prep
80%+ of our learners don't have an MBA, or past coding experience
â‚ą48LPA
80%
â‚ą19.6LPA
51.2%
â‚ą48LPA
80%
â‚ą19.6LPA
51.2%
You will have to commit to investing ~6-8 hrs of dedicated time to this program every week.
SUN
10:00 - 12:30 PM
Live Learn Parties
10:00 - 12:30 PM
MON
TUE
8:30 - 9:30 PM
Live AI sessions
8:30 - 9:30 PM
WED
8:30 - 9:30 PM
1:1 coaching with a product leader
8:30 - 9:30 PM
THU
FRI
SAT
5:00 PM
Submit your assignment
5:00 PM
The curriculum teaches you step-by-step, how
a product is built in the real world.
01
Week 1
Expert
Trupthi ShettyEx Cred, Mckinsey
The #1 skill as a PM is the ability to identify the right problems. Most early PMs make the mistake of jumping to the solution without understanding the problem clearly. We want you to internalize this in your first week at Upraised.
Skills you will master
Internalize that product management is problem solving
Learn how to build products that build both customer & business value
Problem solving framework of discovery, delivery and measuring impact
How to become problem obsessed vs solution obsessed
How to define the growth funnel for a product
How to identify impactful problems as a PM
Proof of work you will build
Pick a product with your coach, that you will work on for the rest of the program
Pick a product with your coach, that you will work on for the rest of the week
Dogfood the product to discover interesting problems that it solves
Case Studies on
Swiggy
Cultfit
02
Week 2
Expert
Mona GandhiEx Airbnb, Founder at Upraised
Since problem discovery is the most critical aspect of a PMs role, we will spend the next 3 weeks in helping you master this skill.
The first way to identify impactful problems is by using data trends. The key is to start with your goal & break output metrics into actionable input metrics.
Skills you will master
How to identify your goal
Learn how to break your goal (output metric) into actionable input metrics
Building the right dashboards rituals so that you can identify impactful problems on a routine basis
Learn how to do effective RCA's, so that you can go beyond symptoms & focus on problems that matter
Proof of work you will build
Just like a PM in real life, You will start with identifying your goal metric and breaking it into actionable input metrics
Identify L1 & L2 output metrics for acquisition, monetization and retention for each business line of the company
Break down the L1&L2 metrics to the last level of actionability for all parts of the growth funnel in the business line you are working
Nail down the goal metric you will focus on for the rest of the program
Case Studies on
Spotify
Swiggy
03
Week 3
Expert
Trupthi ShettyEx Cred, Mckinsey
The last way to identify impactful problems is by using competitive research.
You will bust myths regarding competitive research & understand how it can be a powerful tool to understand user needs & impactful problems
Skills you will master
Learn how to identify your competitors
Learn how you can use competitive intelligence to understand user needs
Use tools to get started with competitive research
Learn how to start building a network of PMs that can help you for life
Proof of work you will build
Use competitive research to get a better understanding of the needs of your target user
Clearly define the alternatives for your product from a customer pov
Pick one company that you want to do research on in depth
Use tools like wayback machine, similarweb, review mining, publicly available interviews to build a competitive research document
Talk to 1-2 people in the company to benchmark a few critical competitive metrics
Case Studies on
Zomato
CRED
Airbnb
04
Week 4
Expert
Mona GandhiEx Airbnb, Founder at Upraised
User research is a powerful way to develop a deep understanding of the problem. You will understand who is your target customer & learn to connect your research to business goals
Skills you will master
Understand the mindset of a user researcher, be a digger and not a diver
Translate your business goal into a research question
Understand the process of preparation, research and synthesis and how to distribute your time
Understand when to use different types of qualitative & quantitative research methods
How to interview customers the right way
How to make the right survey questionnaire
How to mine your CS tickets, reviews & use your own product for insights
Learn how to synthesize your research & communicate it to the right stakeholders
Learn to avoid common mistakes made during user research
Proof of work you will build
Craft a research question, tied to the business goal you identified in week 2 & talk to your users to devlop a deep understanding of the problem
Clearly articulate the business goal you are trying to achieve
Define a research question that will help you unlock your business goal
Build a discussion guide for your research question
Synthesize results (with the help of AI)
Case Studies on
Airbnb
Zepto
Lego
05
Week 5
Expert
Shivangi ShrivastavaNew Initiatives at Swiggy
A lot of PMs make the mistake of prioritizing solutions, not opportunities
Skills you will master
Understand the opportunity solution tree
Map the opportunity space
Identify distinct opportunities that can impact your goal metric & build your opportunity tree
Learn how to avoid common mistakes while opportunity mapping
Prioritize opportunities and chose a target opportunity
Proof of work you will build
Use all your insights from the first four weeks, to build an opportunity tree that will help move the goal metric you are responsible for
Map your opportunity space
Build an opportunity tree with the right parent & sibling opportunities
Prioritize opportunities and pick one target opportunity to work on
Case Studies on
Netflix
06
Week 6
Expert
Swamy SeetharamanCTO at Cred
Learn how to align & build trust with your most critical stakeholders. Learn how to work with them as co-pilots who can help you come up with delightful solutions.
Skills you will master
Your stakeholders don't exist to execute your ideas, and need to be involved from the problem discovery phase. Learn how to engage with stakeholders effectively so that you can build credibility in the organization.
Learn to identify your critical stakeholders
Group your stakeholders using the AAI framework
Understand the maslow hierarchy of needs for each of your critical needs
Design context sharing needs
Build an execution plan for stakeholder updates
Proof of work you will build
Continue working on previous week's assignment with feedback from your PM coach
07
Week 7
Expert
Shivangi ShrivastavaNew Initiatives at Swiggy
Learn how to work within your goals & constraints to build solutions that your customers will love
Skills you will master
Come up with solution ideas for your target opportunity
Learn the advantages of coming up with ideas individually vs brainstorming
Shortlist the winning idea using storymaps
RICE, KANO and Moscow prioritization methods
Breadboarding the winning idea
Identifying hidden assumptions or "big bet"
Proof of work you will build
You will now brainstorm to arrive at the right solution for your problem. This will be done for one target opportunity that you have chosen from your opportunity tree
Come up with solution ideas for your target opportunity
Prioritize and shortlist the winning idea using storymaps
Breadboard the winning idea
Case Studies on
Netflix
08
Week 8
Expert
Shashank MehtaRazorpay
Learn how to align & excite your stakeholders using concept notes
Skills you will master
Using concept notes vs PRDs to drive alignment
Key use cases of a concept note
Writing a great project summary
Good & bad examples of different sections in the concept note
Proof of work you will build
Write a detailed concept note for your product & target opportunity
Case Studies on
Swiggy Instamart
09
Week 9
Expert
Jatin ParabCodecademy
Understand all the tech fundamentals you need to collaborate with engineers
Skills you will master
How the internet works
Understanding frontend & backend
Understanding the codebase
Understanding databases
Understand how APIs work, major components of APIs
Webhooks
Software development lifecycle
Testing
Deployment & Maintenance
Proof of work you will build
Continue working on the concept note with feedback from your coach
10
Week 10
Expert
Jatin ParabCodecademy
Learn how to write effective PRD's
Skills you will master
Writing effective PRDs
Objective and Goals- Why are you building the product/feature, what will you achieve?
Release- When it will release?
Features- What exactly are you building?
User Experience and Design Notes- How the user will use the feature?
System and environment requirements- What all requirements will be needed
Assumptions and use cases- What If/Challenges to be faced?
Proof of work you will build
Write a detailed PRD for your product & target opportunity
11
Week 11
Expert
Shashank MehtaRazorpay
Product management is iterative, you will learn how to ship your feature, measure impact and go back to the drawing board if needed
Skills you will master
Understanding what to measure and at what frequency
Defining the right tracking events & instrumentation
Identify the right stakeholders to communicate success, failure
Guidelines for communication that build credibility in the org
How to start iterating and communicate your plan of action, in case your goal metric did not move as anticipated
Proof of work you will build
Continue working on your PRD with feedback from your coach
12
Week 12
Skills you will master
How to build an effective resume and portfolio
Proof of work you will build
Make your resume
13
Week 13
Skills you will master
Building your linkedin and professional network
Proof of work you will build
Optimizing your linkedin profile + building your network
14
Week 14
Skills you will master
Behavioral questions Learn party + Interview ettiquetes
Approaching PM interview questions
How to answer estimation questions
How to answer analytical questions
15
Week 15
Skills you will master
How to plan your career roadmap & identify and apply for the right opportunities
How to answer execution questions
How to answer product design questions
16
Week 16
Skills you will master
Negotiation and offer closure
How to answer product strategy questions
How to answer favorite product questions
17
Week 17
Skills you will master
Practice 3 interviews with your peers and get detailed actionable feedback
18
Week 18 - 20
Skills you will master
Practice 1 interview with a product leader & 2 interviews with your peers to get detailed actionable feedback
You will learn & practice all critical tools needed to excel in a PM role
Figma
Miro
Mixpanel
Notion
Whimsical
Wayback
Machine
Similarweb
Ad library
Merlin
Descript
MySQL
Your coach will give you 1:1 feedback on your assignment every week.
Simple 3 step process
Step 01
A form to understand your current role & professional goals
60 sec
Step 02
A skill test to understand your foundational PM skills
55 min
Step 03
Receive a decision on your application immediately after the test
Upraised completely shifted my perspective about my career. The conversations with my coach constantly inspired new ways of thinking & gave me the confidence to dream BIG.
What could've taken me more than a year, with the Upraised, I was able to do it in 4 months.
Upraised helped me become a product manager when my MBA degree could not. it is by far the best educational investment I have ever made
There is no BS. No fake magic sauce. You actually get your hands dirty, and learn along the way. The growth I achieved by getting real time feedback on my work was just phenomenal
Thanks to Upraised I am killing it at my new product role
I had almost joined another program, but thank god I learnt about Upraised at the last minute.
The program helped me double down on my strengths & get into my dream role
A couple of years into my first job, I knew product management was the right fit for me. I was at Byju's and was fascinated by the work PMs in the company were doing.
At the beginning, there was a lot of doubt. My gut kept telling me, I could be a great PM. Years in sales & program management had taught me valuable lessons around communicating effectively, influencing without authority and having a keen eye for data.
But, I was scared!
Ended up really stepping up my game with Upraised & getting more than one offer
I get so many many messages asking if Upraised is worth the hype. And I always say - TOTALLY.
PM at Leverage Edu
You need someone to be with you for the emotional up & downs of a career change. Someone who sticks with you all the way.
Most courses are transactional, there is no personalised attention but I needed someone who could tell me “You can do it”
My coach, counsellors made the tough transition to product possible
I have grown so much with Upraised, first as a student and now as a coach and mentor
I have built a networks of brilliant product folks that is going to be with me for a lifetime
Principal Product Manager at InMobi
You have 15 days to assess if the program is a good fit for you. If you wish
to get a refund before the 15 days are up, you'll get one. No questions asked.
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General
Program
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Placements
Can a fresher become product manager?
Is MBA required for Product managers?
Does product manager require coding?
Will this product management course help me in landing a PM job?
Can I become a product manager without a degree?
Do product managers become CEO?
Reach out & we'll answer all of them.