Product Management Mastery

Skills you will master

• Build products that create both customer & business value

• Master the problem solving framework of discovery, delivery and measuring impact

• Become problem obsessed vs solution obsessed

• Define the growth funnel for different products

Proof of Work

You'll pick a product with your coach and build its growth funnel. Time to get your hands dirty!

Case Studies on

Swiggy

Cultfit

Skills you will master

• Identify your goal metric, if you don't know where you are going, you cant get there.

• Break your goal (output metric) into actionable input metrics

• Build the right dashboards rituals so that you can identify impactful problems on a routine basis

• Do effective RCA's, so that you can go beyond symptoms & focus on the root cause

Proof of Work

You'll nail down the goal metric you'll focus on for the rest of the program and break it into L1, L2 and L3 input metrics

Case Studies on

Spotify

Swiggy

Skills you will master

• Focus on alternatives for your product, not competition

• Use competitive intelligence to understand your user's unmet needs

• Uncover a secret goldmine of tools that can help you unlock competitive intelligence like never before

• Build and grow your network of smart & ambitious PMs that become your sounding board & source of intelligence

Proof of Work

A comprehensive competitive research document on one key alternative

Case Studies on

Zomato

CRED

Airbnb

Skills you will master

• Get into the mindset of a researcher, someone who is not digging to confirm their own biases but is diving for new information

• Use user research effectively, to create impact on your goal metric

• Build a strong arsenal of different user research methods (Qualitative & Quantitative) that you can use at the right time

• Don't just talk to customers & launch surveys, learn how to do it the right way

• Master the art of storytelling, so that you can rally your stakeholders behind the insights you have collected

Proof of Work

A discussion guide for your research question and a synthesis of user pains, gains and jobs to be done that can move your goal metric

Case Studies on

Airbnb

Zepto

Lego

Skills you will master

• Map out all your opportunities with an opportunity solution tree, so that you can prioritise the right problems

• Prioritisation is not a formula, embrace the messiness & prioritise using the right guiding principles.

• Say no to a roadmap focused on solutions that is not allowing you to create impact. Build a roadmap which focuses on problems instead.

Proof of Work

A problem roadmap designed to move your goal metric.

Case Studies on

Netflix

Skills you will master

• First step is to identify all your critical stakeholders for each project you are on.

• Every stakeholder is not equal, group them using the AAI framework

• The key is to understand the maslow hirerarchy of needs for each of your critical stakeholders, and act accordingly

• Build a solid communication plan for each product, ensuring that everyone critical is in loop for all important projects

Proof of Work

Identify the key stakeholders you need to align for executing your roadmap using the AAI framework

Skills you will master

• Use effective concept notes to drive alignment

• Build a comprehensive understanding of the user segment you are trying to attract and the problem you are trying to solve

• Uncover secret protips used at companies like razorpay and amazon that have helped build products millions love

Proof of Work

A detailed concept note for your product & target opportunity

Case Studies on

Swiggy Instamart

Skills you will master

• Now that your problem is well defined, you can come up with multiple solution ideas for your target opportunity

• Use techniques like storymaps to align your stakeholders on the solution and pick the winning ideas

• Get into execution mode & build a wireframe for the winning idea

Proof of Work

A shortlisted solution with wireframes for your target opportunity

Case Studies on

Netflix

Skills you will master

• Its time to dive headfirst into understanding tech concepts like frontend and backend

• Build an understanding of the codebase for your product

• You need to take data driven decisions, so roll up your sleeves and understand databases

• Understand how APIs & webhooks work so that you can collaborate more effectively with engineers while scoping & shipping

• Internalize the software development lifecycle - Testing, deployment and maintenance

Proof of Work

Write the tech spec needed for your product to get shipped

Skills you will master

• Position your product in a way that helps users understand the value of your product

• Find a key message that resonates with your audience

• Ensure that users can discover your feature in all the right places

• Collaborate with marketing, sales & customer support to make a launch plan which ensures success

Proof of Work

A go-to-market plan for your product

Skills you will master

• Define the right events to instrument so that you can successfully measure impact

• Communicate not just success but failure in a way that earns you respect and credibility in the organization

• Iterate and communicate your plan of action when the impact is not as much as anticipated

Skills you will master

• Craft a standout PM resume

• Build a killer portfolio that showcases your skills and opens doors

Proof of Work

A polished resume and portfolio that'll make you shine in the job market.