Keerthanaasri J P
Hi, this is Keerthanaasri J P, from Chennai, a dentist turned product person. After completing my education in healthcare and clinical background, I started my career as a content writer in a fem-tech company. Working at an early-stage start-up, required me to wear multiple hats and that is when I got exposure to the product space. I got hands-on experience in end-to-end management of an aggregator E-Commerce site and a scripted chatbot for preventive fertility care. Having discovered my fervour for developing effective strategies to build products, I did a career accelerator program to upskill myself for a thriving product career. I am passionate about working with cross-functional teams around delivering values and building products that people need, use, and love."
Resume
Projects
Published Work
Work Experience
Content Writer (Marketing)
CanIT Solutions
October 2023 - Present • 1y 1m
Content Writer (Marketing)
Freelancer
December 2022 - September 2023 • 9m
Associate Product Manager
Mind&Mom
December 2021 - September 2022 • 9m
Content Strategist & Writer (Marketing)
Mind&Mom
September 2021 - September 2022 • 1y
Education
Upraised
Fellowship - Product Management
2023 - 2023
Saveetha Dental College
FDS - Fellowship in Dental Implantology
2020 - 2021
Ragas Dental College
BDS - Dentistry
2014 - 2019
See Resume
Projects
Here is my take on the problem statements which were of particular interest to me
Case Study
E-Commerce website
End-to-end management of the website: Onboarded 20 brands, fostered brand relations, enhanced the UI/UX of the site which showed an increase in click through rates and scrolls by 25%. Boosted sales up to 2L/month with B2B partnerships.
Mind&Mom
•Healthcare
Case Study
Scripted chatbot for preventive fertility care
End-to-end management of a scripted chatbot for preventive fertility care of women. Phase 1 execution: menstrual cycle tracking and reminders in whatsapp.
Mind&Mom
•Healthcare
PRD
Increasing the number of nights booked in Airbnb
Airbnb reported deceleration in nights and experiences booked. It said it had 115.1 million nights and experiences booked during the second quarter, up almost 11%, but less than the 117.6 million.
Airbnb
•Travel & Tourism
Case Study
Private social network for colleges connecting students and faculties
The current educational landscape lacks a platform for students to connect with their peers and faculty members that caters exclusively for academic needs
ADDA
•Education