Dragjyoti Chahar

Dragjyoti Chahar

A strategically-minded and data-driven professional, I bring a unique blend of performance marketing acumen and a keen understanding of product management. Graduating from Upraised has fortified my skills in developing, launching, and managing high-impact products. My problem-solving prowess is backed by my ability to translate complex data insights into actionable recommendations, a skill honed during my tenure as a performance marketer. This unique fusion of experiences allows me to bridge the gap between marketing teams and product development. As I transition into a full-fledged Product Management role, I am confident that my distinctive blend of skills, dedication, and strategic approach makes me an exceptional candidate poised to deliver substantial value.

medium.com

Resume

Projects

Published Work

Observations

Work Experience

Dentsu International

Senior Digital Marketing Associate (Marketing)

Dentsu International

July 2022 - April 2023 9m

Digital Marketing Specialist

mentorstudents.org

June 2021 - February 2022 8m

Education

AKTU

BTech - Information technology

2017 - 2021

See Resume

Projects

Here is my take on the problem statements which were of particular interest to me

PRD

product work illustration

Increasing Revenue from CRED Store of CRED by 17% YoY

The PRD covers the necessary improvements to be implemented in the CRED Store to drive revenue growth for CRED. The primary objective is to increase revenue by 17% Year over Year (YoY) for CRED.
product work illustration
CRED

CRED

Finance

PRD

product work illustration

Increase revenue by 20% for Udemy by launching new Product Categories.

This PRD is a detailed strategy for Udemy to boost revenue by 20% (YoY) by launching new product categories. It includes user segmentation, user stories, key metrics, and a detailed analysis of India's Ed-Tech market
product work illustration
Udemy

Udemy

Education

Published Work

Collection of articles or papers written and published online.

Observations

Details observed while using products, going through workflows, walking a mile in the shoe of the role.