Booking tickets to an event isn’t just about securing your entry—it’s about building anticipation and making sure that it’s the right experience for you. With questions like “What’s the music like?” or “Is this artist worth seeing live?” often comes to customers’ minds, the product team at District solved it by integrating Spotify into its event detail pages (EDPs). This enables customers to engage with events more deeply, turning curiosity into excitement.
The product manager and the team are featured as one of Upraised's top 50 Game Changers in 2024.
The Problem: Lack of Information-Rich Event Pages for Better Decisions
When customers consider booking tickets for live events, they often face a lack of context, leading to hesitation:
- Limited Context About Artists: Customers might not completely know the performing artists, making them unsure about the event’s appeal.
- Static Event Pages: Traditional event pages lacked interactivity and multimedia experiences, limiting engagement.
District aimed to enrich the EDP experience by addressing these gaps through innovative integrations, like Spotify.
The Solution: Spotify Integration for Curated Playlists
By integrating Spotify widgets into music event EDPs, the product team at District transformed static pages into dynamic and engaging previews of what to expect.
Key Features of the Spotify Integration
- Handcrafted Playlists for Every Event: Music event pages now feature curated playlists, helping the customers to discover or rediscover the artists performing.
- Seamless Integration via CMS: District’s flexible widget-based EDP architecture allowed the Spotify integration to go live within hours of collaboration.
- Rich Event Experience: The Spotify widget adds an interactive layer, letting customers sample the event’s vibe without leaving the page.
- Effortless User Experience: No additional apps or redirects are needed—users can listen directly on the event page.
Impact: Maximum Delight, Minimal Effort
While the integration’s direct metrics weren’t measured, the qualitative benefits are:
- Enhanced Customer Delight: By letting users connect with event artists through curated playlists, the feature adds excitement and anticipation to the booking experience.
- Improved Engagement: Customers now spend more time on event pages, exploring the music and immersing themselves in the event details.
- Scalable Innovation: The widget-based architecture enables District to integrate future tools effortlessly, setting the stage for further enriching event experiences.
The Team Behind the Integration
Abhishek Madan: Ex-Head of Product, Zomato Insider
Abhishek & his team at Paytm Insider were obsessed with creating a rich UX. They added the Spotify widget to every artist’s event page allowing audience to listen to their tracks before booking. This is also a great way for users to explore new artists. The feature went live on the Distict app after Paytm Insider’s acquisition by Zomato in 2024.
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