For value-conscious shoppers, grocery shopping is about securing the best deals while managing household expenses. Bulk buying is a common strategy for saving money, but it often comes with drawbacks such as long delivery times, high upfront costs, and storage challenges.
Recognizing this gap, Zepto introduced Zepto Super Saver, a feature designed to make bulk grocery shopping faster, easier, and more cost-effective.
The product manager and the team are featured as one of Upraised's top 50 Game Changers in 2024.
The Challenge: Bulk Savings vs. Instant Convenience
Grocery shopping has traditionally required a trade-off:
- Standard grocery purchases – Convenient but more expensive, with limited discounts on smaller orders.
- Bulk shopping – Offers cost savings but necessitates large orders, advance planning, and long delivery times.
Most bulk-buying options in India, such as wholesale markets and traditional retailers, require significant effort and are often inconvenient. Even online platforms that provide discounts on bulk orders typically take hours or days to deliver, making them impractical for urgent needs.
Zepto sought to eliminate this trade-off, enabling customers to enjoy bulk savings without delays.
The Solution: Zepto Super Saver
Zepto Super Saver is designed to make bulk grocery shopping effortless by integrating:
- Cost Savings on Bulk Purchases – Customers receive larger discounts when ordering in greater quantities, making it more economical than standard grocery shopping.
- 10-Minute Delivery – Unlike traditional bulk-buying services that require hours or days for delivery, Zepto ensures that groceries arrive almost instantly.
This feature is ideal for families, shared households, and individuals looking to maximize savings without compromising on speed.
The Impact:
- Higher Net AOV and topline growth: Customers purchase more per order, leading to a 28.7% increase in Net AOV.
- Improved customer retention: Value-conscious shoppers return regularly for consistent savings.
- Stronger market positioning: Establishes Zepto as the preferred platform for smart grocery shopping.
Team Behind This Feature
Kaushiki- Product manager
Siddesh Patil- Senior Product Manager
Siddesh & Kaushiki noticed that value-conscious customers struggled with grocery costs and slow bulk delivery. Traditional bulk-buying meant long wait times, while quick delivery lacked cost savings. The Zepto team saw an opportunity to bridge the gap with Zepto Super Saver—offering bulk discounts with ultra-fast delivery.
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