Swiggy is always looking for ways to make everyday tasks simpler and more convenient, whether it's ordering food, groceries, or daily essentials.
One of the biggest frustrations with grocery shopping is the time spent searching for and adding multiple items one by one. Customers with a list often have to manually type and find each item, which can slow down the process. To solve this, Swiggy introduced the Shopping List Search feature, making it easy for users to scan, speak, or paste their entire list and have Instamart quickly find the relevant products.
Since launching, this feature has significantly improved cart-to-conversion rates and reduced ordering time, making the grocery shopping experience faster and more seamless for users.
The product manager and the team are featured as one of Upraised's top 50 Game Changers in 2024.
The Challenge: Slow and Inefficient Grocery Search
For many users, grocery shopping follows a familiar yet tedious process:
- Creating a shopping list, either written down or mentally noted.
- Searching for each item manually, one by one.
- Adding items to the cart and completing the order.
This approach is time-consuming, particularly for users purchasing multiple items. Every additional search introduces friction, reducing efficiency and often resulting in abandoned carts. Swiggy sought to remove this friction and introduce a more efficient shopping method.
The Solution: Shopping List Search—A Smarter Way to Shop
To improve the grocery shopping experience, Swiggy developed a one-step search feature that allows users to:
- Scan a grocery list – Users can upload an image, and Instamart automatically detects and fetches the listed items.
- Use voice recognition – Speaking out the list allows the system to quickly translate speech into a searchable list.
- Paste or type the list – Entering multiple items at once prompts Instamart to suggest relevant products instantly.
By eliminating the need for manual searches, this feature streamlines the grocery shopping process, making it faster, more efficient, and hassle-free.
The Impact: Faster Checkouts and Higher Conversions
The introduction of the Shopping List Search feature has led to several positive outcomes:
- Higher cart-to-conversion rates, as users can now complete orders with fewer steps.
- Reduced time spent ordering, resulting in a smoother and more efficient shopping experience.
- Positive user feedback on social media, with many appreciating the feature’s intuitive and time-saving functionality.
The Team Behind This Feature
Aarish Khanna- SDE - I
Naina Bansal- Senior Product Manager
Naina & Aarish noticed that searching for groceries one by one was slow and frustrating. Manually adding items took too much time, making shopping less convenient. The Swiggy team saw an opportunity to fix this with Shopping List Search—a feature that lets users scan, speak, or upload a list to instantly find all items at once. The result? Faster orders, smoother shopping, and massive love from users!
As a part of Upraised’s Game Changers, we're on a mission to celebrate high-impact problem solving & celebrate the individuals who brought these innovations to life.
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