In today’s digital world, knowledge is scattered across multiple platforms—documents on Notion, notes on a phone, saved posts from social media, and search results from Google. Researching a topic often means piecing together information from various sources, which can be time-consuming and inefficient.
Merlin AI, an all-in-one AI suite designed for prosumers, recognized this challenge and introduced Save to Merlin, a seamless way to unify and organize personal knowledge.
The product manager and the team are featured as one of Upraised's top 50 Game Changers in 2024.
The Challenge: Fragmented Knowledge Across Platforms
One of the biggest challenges in the everyday AI product space is unifying knowledge. Traditional search engines, while vast in scope, often fail to retrieve personal, user-owned knowledge such as class notes, saved articles, or email conversations. Users had to manually search, dig through multiple apps, and sometimes even forget valuable resources.
The team at Merlin AI sought to address this by building a feature that allows users to easily save, organize, and retrieve their data—all within a single workspace.
The Solution: Save to Merlin
Save to Merlin is designed to be a unified knowledge vault, enabling users to effortlessly collect and manage information for research and content creation. Since Merlin operates as both a browser extension and mobile app, it ensures that saved information is accessible anywhere, anytime.
- Seamless Saving – Users can save anything Merlin generates, including Google Search summaries, YouTube video summaries, blog posts, AI responses, and more.
- Web Integration – Text, links, images, and documents from any webpage can be saved directly to Merlin.
- Cross-Device Functionality – Users can share files from their phone via the Share option and save them to Merlin for future reference.
- Organized Research & Writing – Saved items are automatically categorized and can be repurposed in Projects, a Merlin feature that allows users to build structured knowledge bases.
- Enhanced Chat Capabilities – Saved resources can be easily retrieved and referenced in Merlin Chats.
The Impact: Retention, Cost Efficiency & Cross-Platform Synergy
The introduction of Save to Merlin has led to significant user engagement and operational advantages:
Higher Retention & Adoption
- Among 6.7k users in the first week, Day-over-Day retention improved by 19% compared to average product numbers.
- Around 250 users save content to Merlin daily since launch, indicating strong adoption and habitual use.
- While not solely attributable to Save to Merlin, paid user DAU/WAU increased by 7% post-launch, growing at a 30% higher rate than the nominal growth trend.
The Team Behind This Feature
Vijay Bharadwaj- Associate, Product and Growth
Vijay noticed that users struggled to unify their knowledge across different platforms. Important notes, saved posts, and research materials were scattered, making it hard to find and use them when needed. The Merlin team saw an opportunity to solve this with Save to Merlin allowing users to capture, organize, and repurpose information across web, apps, and AI-generated content. Now, users can seamlessly manage knowledge in one place and access it anytime.
As a part of Upraised’s Game Changers, we're on a mission to celebrate high-impact problem solving & celebrate the individuals who brought these innovations to life.
If you're reading this, you're most likely interested in the product space. At Upraised, we help people break into Product Management and grow to Senior Product Managers (SPM) at one tenth the cost of an MBA and without quitting your job.