Most of us are the last minute packers, and bound to forget one or the other thing. For travelers like us, every second counts—whether it’s catching a flight or finding the fastest route to a hotel.
MMT’s product team recognized the need for real-time updates and quick access to travel essentials, leading to the implementation of Live Activities on iOS. This product feature ensures that users have timely, relevant information at their fingertips, simplifying their travel experience.
The product manager and the team are featured as one of Upraised's top 50 Game Changers in 2024.
The Problem: Missing Key Travel Details at Crucial Moments
Flight Bookings:
- Forgetting to leave for the airport on time, leads to unnecessary stress.
- Difficulty locating terminal information when planning their departure.
- The hassle of navigating through apps to find tickets or boarding passes at the airport.
Hotel Bookings:
- Struggling to access real-time directions to their accommodation, especially in unfamiliar locations.
These pain points were highlighted by the product team who came up with a solution that provided instant access to essential travel details at the right time.
The Solution: Live Activities for iOS
The product team at MakeMyTrip introduced Live Activities on iOS to provide users with real-time updates directly on their Lock Screen, ensuring a smooth and stress-free travel experience.
Key Features of Live Activities
Flight Booking Updates:
- Optimal Departure Notifications: Reminders to leave for the airport at the right time, making sure that the user is reaching on time.
- Terminal Details: Quick access to terminal information, helping users plan their departure.
- Ticket & Boarding Pass Access: A single-tap option to retrieve tickets and boarding passes upon arrival at the airport, removing the need to navigate the app.
Hotel Booking Assistance:
- Real-Time Directions: Instant access to directions for reaching the hotel, making it easier for users to navigate new destinations.
Impact: Enhancing User Experience and Engagement
The implementation of Live Activities has delivered significant benefits for both users and the business:
- Higher Click-Through Rates (CTR): Users engaging with Live Activities exhibited significantly higher CTR compared to other widgets, demonstrating the feature's utility and relevance.
- Improved User Satisfaction: Net Promoter Score (NPS) saw an increase among users who interacted with Live Activities, reflecting a really good travel experience.
The Team Behind the Feature
Sajan Dhunna: Senior Manager-Product, MakeMyTrip
Sajan observed that flight and hotel bookings come with real-time updates that users depend on for a smooth journey.
He then introduced Live Activities on iOS, bringing critical details like airport terminal information, boarding passes, and hotel directions directly to the Lock Screen. This ensures users receive timely nudges and stay on track without feeling disrupted.
As a part of Upraised’s Game Changers, we're on a mission to celebrate high-impact problem solving & celebrate the individuals who brought these innovations to life.
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