Finding the perfect pair of glasses isn’t just about style- it’s about fit, personality, and purpose. Lenskart’s AI-powered personalization and AR Try-On feature made eyewear shopping online easier.
Shopping for glasses can be confusing, especially when looking for frames tailored to a specific occasion or style. Traditionally, customers relied on store staff for suggestions, which were often subjective. And if you’re shopping online, it will be difficult to understand how it fits and looks on you. To bridge this gap, Lenskart introduced its AI and AR Try-On feature, delivering a highly personalized, experience that helps users to make confident decisions.
The product manager and the team are featured as one of Upraised's top 50 Game Changers in 2024.
The Problem: Lack of Personalization in Eyewear Shopping
Observations from Lenskart stores revealed that customers often shop with specific goals, such as:
- Finding glasses for occasions like vacations, weddings, or parties.
- Aligning frames with their personality or replicating designs they really like or admire.
However, the dependence on store staff for suggestions posed challenges:
- Suggestions were subjective, depending on the staff's expertise and judgment.
- Customers lacked access to consistent, tailored recommendations online. Especially, when they’re not sure about how they look on them.
This created a need for a scalable solution that could offer personalized frame suggestions both online and in-store.
The Solution: AI-Powered Personalization and AR Try-On
The product team at Lenskart addressed these challenges with an innovative approach combining AI-driven recommendations and AR-based try-on experiences.
How It Works
Product Tagging
- Each product in the catalog is tagged across multiple categories, such as occasions (weddings, sports) and attributes (face shape, personality).
User Profiling
- Once you adjust your picture in the AR, it quickly captures the face and analyzes the facial features using AI.
- You can specify the occasion you’re shopping for, such as formal events or sports activities.
Personalized Recommendations
- The system filters the glasses catalog to highlight frames best suited to the user's profile and occasion.
- Recommendations are further refined using past app activity, such as purchase history, wishlists, and browsing behavior.
AI-Powered AR Try-On
- Users can try on selected frames virtually using augmented reality, they get a real-time view of how the glasses fit their face.
- If you’re trying on the glasses using AR/3D try on feature and you want to get a quick opinion, you can click on the what’s app icon on the right and share it. (It looks exactly like you’re wearing the glasses and clicking a picture).
AI Frame Removal
- For users already wearing glasses, the AR feature removes their current frames for a great try-on experience, making Lenskart the first in the industry to implement this technology on both Android and iOS.
AR Tryon Interface:
Impact: Transforming Eyewear Shopping
The AI and AR Try-On feature has significantly enhanced user experience and delivered measurable business outcomes:
- Increased Conversions: Overall online conversions (app + mobile site) rose by 17%, driven by users engaging with the AR Try-On feature.
- Enhanced User Engagement: Features like occasion-based filters and AR Try-On have created a seamless, enjoyable shopping journey, fostering customer loyalty.
The Team Behind the Innovation
Shoaib Hussain: Product Manager - AR/3D Tryon, Lenskart
Shoaib saw a pattern at Lenskart stores of users buying glasses for specific occasions. He then leveraged AI to create a feature that assesses the user's face & gives personalized frame recommendations. Users can even search for glasses based on occasions, clothing style, personality, etc. The 3D try-on feature is a cherry on the cake- allowing users to see exactly how the glasses will fit them elevating the shopping experience.
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