The creation of exceptional videos through AI prompts has changed the video editing space, making it easy for anyone to produce stunning content by simply typing elaborate prompts.
However, user feedback, central to InVideo’s product culture, highlighted an unexpected hurdle: while some appreciated the freedom of open-ended prompts, others felt overwhelmed by staring at an empty prompt box.
The product manager and the team are featured as one of Upraised's top 50 Game Changers in 2024.
The Problem: Navigating the 'Blank Prompt' Challenge
- Prompt Anxiety: Users unfamiliar with AI struggled to phrase effective prompts, leading to frustration.
- Uneven User Experience: Some thrived creatively with open-ended prompts; others needed guidance to start confidently.
- Simplicity vs Flexibility: Balancing an intuitive user experience with the freedom AI provides was critical to maintaining user engagement.
The Solution: Introducing 'Workflows' Guided Yet Flexible
To address this, InVideo introduced "Workflows," a structured yet flexible approach to AI-powered video creation. Workflows guides users with predefined prompts, reducing uncertainity while preserving creative freedom. Initially, three workflow options were introduced, with careful testing and refinement based on user feedback before further expansion.
The Impact
User Retention: The results were significant. After the introduction of Workflows, a 1.4x increase in user retention was observed, demonstrating how the guided prompts effectively bridged the gap for users previously overwhelmed. Workflows not only simplified the initial steps but also enabled users to tap into the full potential of AI-driven video creation effortlessly.
Looking Ahead: InVideo's Plans for the Future
Enhancing Workflows for InVideo v4, with the upcoming launch of InVideo v4, Workflows remains a priority. Enhancements are being developed in response to high user expectations, including more intuitive interfaces, increased flexibility, and even more powerful capabilities.
Workflows represents the beginning of a new era at InVideo, one where the creation of exceptional videos is no longer hindered by creativity-blocking blank screens. Further developments will continue to help users, expanding possibilities for AI-driven video creation.
The Team Behind the Feature
Utsab Dasgupta- Senior Product Manager
Kirkston Dsouza- Product Manager
Utsab and Kirkston noticed that while AI-powered video creation was exciting, some users struggled to get started. Typing the perfect prompt felt overwhelming, leaving many stuck before they even began. The InVideo team saw an opportunity to simplify this with Workflows, a guided way to create structured prompts instantly. A simple change that made AI video creation truly effortless.
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