For many commuters, online ride services are an essential part of their daily routine. Yet, the process of repeatedly booking the same trips can be tedious and time-consuming.
Recognizing this problem, the product team at BluSmart introduced Recurring Rides, a feature that automates the scheduling of regular commutes, saving time, ensuring reliability, and delivering convenience to their users.
The product manager and the team are featured as one of Upraised's top 50 Game Changers in 2024.
The Problem: Manual Bookings for Repeated Commutes
Commuters relying on online riding services for their daily or weekly needs faced several challenges:
- Inefficient Booking Process: Manually booking the same rides repeatedly wastes time and effort.
- Missed Bookings: Forgetting to book rides in advance often led to delays and disruptions in schedules.
- User Frustration: The lack of automation added unnecessary friction to an otherwise simple process, detracting from the user experience.
The product team at BluSmart aimed to address these pain points by streamlining the booking process for regular commuters.
The Solution: Recurring Rides for Seamless Commutes
Recurring Rides is a feature designed to simplify commuting for users with regular travel patterns, such as daily commutes to work or weekly appointments.
Key Features of Recurring Rides
Customizable Schedules
- Users can schedule rides to repeat at consistent intervals—daily, weekly, or based on custom preferences.
- The feature adapts to individual schedules, providing flexibility and control.
Automated Booking
- Once a recurring ride is set, the system automatically books the ride at the specified times, without the need for manual intervention.
Reliability and Peace of Mind
- Riders can trust that their trips are scheduled and confirmed in advance, reducing the risk of missed rides or delays.
Seamless User Experience
- The intuitive interface makes it easy to set up and manage recurring rides, making sure of a smooth and user-friendly process.
Impact: Enhanced Convenience and Engagement
The Recurring Rides feature has delivered significant benefits to both users and BluSmart:
- Increase in Trips Per Rider: Users leveraging recurring rides booked twice as many trips as those in the normal cohort of Blusmart. The trips per ride has increased by 200%.
- Improved User Satisfaction: Automated bookings and reliable scheduling have reduced user frustration and improved the overall commuting experience.
- Operational Efficiency: Predictable schedules enable better resource allocation, improving service reliability and efficiency for BluSmart.
The Team Behind the Innovation
Ayush Jain: Product Manager, BluSmart
Ayush observed many commuters relying on ride-hailing services for regular transportation needs, yet the process of manually booking the same rides is cumbersome and time-consuming. He then launched - Recurring Rides, enabling users to schedule rides that repeat at consistent intervals reducing the need for repeated manual bookings.
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