Realise your ambition of becoming a product manager
Our unique approach of learning from real world leaders, 1:1 coaching and interview practice will help you get to the finish line in months, not years!
300+ product aspirants from diverse backgrounds have already met their ambitious goals. You can be next!
100% money-back guarantee for the first 15 days
Our Alumni are Placed at
Results you can count on
Find a job that makes work fun & fulfilling - we have your back
â‚ą19.6LPA
Average Salary
â‚ą48LPA
Highest Salary
51.2%
Average Hike
80%
Placement Rate
Course Overview
Our program will help you become a confident PM, land the right interview shortlists and ace the final interview.
This unique approach has helped 300+ people break into product roles
Become a confident PM
Land interview shortlists
Ace the final interview
Learn from real-world operators
at Indian unicorns
You'll learn from Product Leaders at Swiggy, CRED & Razorpay.
Save yourself years of mistakes and directly learn frameworks that incorporate all their learnings & best practices.
Learn from real-world operators
at Indian unicorns
You'll learn from Product Leaders at Swiggy, CRED & Razorpay.
Save yourself years of mistakes and directly learn frameworks that incorporate all their learnings & best practices.
10+ hours of 1 on 1 coaching
with a Product Leader
A Product Leader will personally coach you to solve a real-world product problem every week
These weekly assignments are designed to build public credibility of your skills & help you stand out in the job market
Personalized Interview practice
with actionable feedback
You will do 12+ mock interviews with Product Leaders to get net practice before your real interview.
After every practice session, you will get detailed actionable feedback to help you ace your final interview
Course Curriculum
What will you Learn
The curriculum teaches you step-by-step in chronological order how a product is built in the real world.
01
First, you understand how to identify the right problems using data, user research, competitive research and prioritization.
02
Second, you learn how to brainstorm and solve these problems. Next, you will learn how to work with design and engineering to implement the solution.
03
Finally, you will understand how to measure and communicate impact so that you can get promoted faster.
Here's a week by week breakdown of what you will learn.
01
Week 1
Expert
Trupthi ShettyEx Cred, Mckinsey
The #1 skill as a PM is the ability to identify the right problems. Most early PMs make the mistake of jumping to the solution without understanding the problem clearly. We want you to internalize this in your first week at Upraised.
Skills you will master
What is the role of a product manager
Where do product managers sit in the company & what do they own
Problem solving framework of discovery, delivery and measuring impact
What great product managers do differently, and how to build a successful career trajectory as a PM
What type of problems do Product Mangers solve on a regular basis
How to identify impactful problems as a PM
Proof of work you will build
For the company that you and your PM Coach picked:
What is the core problem(s) that this company is solving?
What is their business model / How do they make money?
Add 10 reviews of real customers that describe the pain point and how the problem helps them solve their problem. You can look at their Twitter account, app/play store/talk to their customers.
If you were a PM at this company, what were the next set of impactful problems you would pick to solve?
02
Week 2
Expert
Mona GandhiEx Airbnb, Founder at Upraised
Since problem discovery is the most critical aspect of a PMs role, we will spend the next 3 weeks in helping you master this skill.
The first way to identify impactful problems is by using data trends. The key is to start with your goal & break output metrics into actionable input metrics.
Skills you will master
How to identify your goal
Learn how to break your goal (output metric) into actionable input metrics
Building the right dashboards rituals so that you can identify impactful problems on a routine basis
Learn how to do effective RCA's, so that you can go beyond symptoms & focus on problems that matter
Proof of work you will build
Just like a PM in real life, You will start with identifying your goal metric and breaking it into actionable input metrics
Identify L1 & L2 output metrics for acquisition, monetization and retention for each business line of the company
Break down the L1&L2 metrics to the last level of actionability for all parts of the growth funnel in the business line you are working
Nail down the goal metric you will focus on for the rest of the program
Tools You'll Learn :
SQL
Live AI Sessions
Use AI to write SQL queries and effectively analyze data
03
Week 3
Expert
Mona GandhiEx Airbnb, Founder at Upraised
User research is a powerful way to develop a deep understanding of the problem. You will understand who is your target customer & learn to connect your research to business goals
Skills you will master
Define your target customer persona
Translate your business goal into a research question
Understand when to use different types of qualitative & quantitative research methods
How to run effective qualitative research; 1:1 interviews and intercepts
How to make the right survey questionnaire
Learn how to synthesize your research & communicate it to the right stakeholders
Learn to avoid common mistakes made during user research
Proof of work you will build
Craft a research question, tied to the business goal you identified in week 2 & talk to your users to develop a deep understanding of the problem
Clearly articulate the business goal you are trying to achieve
Define a research question that will help you unlock your business goal
Define the target persona in detail
Build a discussion guide for your research question
Talk to 5 customers to develop a deep understanding of the problem
Build a survey & send it out to a min of 50 people to quantify the problem
Use AI to summarize & Synthesize results
Tools You'll Learn :
Supernormal AI
Miro
Live AI Sessions
Use AI to record & synthesize user research calls - saving a ton of time!
04
Week 4
Expert
Trupthi ShettyEx Cred, Mckinsey
The last way to identify impactful problems is by using competitive research.
You will bust myths regarding competitive research & understand how it can be a powerful tool to understand user needs & impactful problems
Skills you will master
Learn how to identify your competitors
Learn how you can use competitive intelligence to understand user needs
Use tools to get started with competitive research
Learn how to start building a network of PMs that can help you for life
Proof of work you will build
Use competitive research to get a better understanding of the needs of your target user
Clearly define the alternatives for your product from a customer pov
Pick one company that you want to do research on in depth
Use tools like wayback machine, similarweb, review mining, publicly available interviews to build a competitive research document
Talk to 1-2 people in the company to benchmark a few critical competitive metrics
Tools You'll Learn :
Wayback Machine
Similarweb
Merlin
Live AI Sessions
Use AI for gathering competitive intelligence
05
Week 5
Expert
Shivangi ShrivastavaNew Initiatives at Swiggy
Now that you have identified a list of impactful problems, its time to quantify the impact of each and prioritize them in the correct order
Skills you will master
How to Converge your insights from data trends, user research and competitive analysis to highlight key problem areas
Identify constraints on resources & time, the big unknowns and their risks
Prioritize problems by balancing estimated impact with your constraints
Proof of work you will build
Converge all the problems you have collected through data trends, user research, competitive research to arrive at a 3/3 framework for the problems you have arrived at;
Impact assessment & metrics
06
Week 6
Expert
Shashank MehtaEx- VP at Razorpay X
You will learn how to write detailed concept notes on the problem you have
Skills you will master
Develop a deep understanding of the problem by learning how to write effective concept notes
Proof of work you will build
Write a concept note for one shortlisted problem statement that can have the most impact
Who is your customer
How will this make your customers life significantly better by solving their pain point
Why is this a problem that needs to be solved right now
What are the current alternates they are using
Assumptions
How will the customer discover or find the product
How will you measure success
Impact Assessment for each metric
07
Week 7
Expert
Swamy SeetharamanCTO at Cred
Learn how to align & build trust with your most critical stakeholders. Learn how to work with them as co-pilots who can help you come up with delightful solutions.
Skills you will master
Know the Maslow's Hierarchy of needs for engineers and designers
Master the art of working with engineers and designer as co-pilots not service orgs
Proof of work you will build
Continue working on previous week's assignment with feedback from your PM coach
Live AI Sessions
Use AI to effectively communicate with stakeholders
08
Week 8
Expert
Shivangi ShrivastavaNew Initiatives at Swiggy
Learn how to work within your goals & constraints to build solutions that your customers will love
Skills you will master
Identify Assumptions, goals & constraints for the problem that you are solving
Build a Solution strategy that version's your ideas via story mapping and minimum feature sets
Know Minimum Awesome Product to validate the direction of your solution
Build wireframes for your solution
Build an anticipation list of things that can go wrong in the execution phase
Instrumentation & metric obsession to measure impact & identify gaps
Building hypothesis around why your solution delivered or did not deliver the estimated impact
Learn how to iterate on both the solution & problem space to improve your core metric
Proof of work you will build
You will now brainstorm to arrive at the right solution for your problem. This will be done for one problem shortlisted for the entire group by the PM coach.
List assumptions, goals and constraints for your problem
Brainstorm and come up with solutions
Prioritize solutions to narrow the solution you wan to develop right now
Build wireframes for your solution
Build a launch/roll out plan for the feature your are building
Write an anticipation list of things that can go wrong at this stage
Internal dependencies
External Dependencies
Risk assessment
Release strategy & milestones
Define tracking/instrumentation
Metrics of success
Tools You'll Learn :
Miro
Figma
09
Week 9
Expert
Jatin ParabCodecademy
You will learn key tech concepts that are needed to work effectively with engineers
Skills you will master
Tech fundamentals
APIs
System architectures
Understanding databases
Proof of work you will build
Continue working on previous week's assignment with feedback from your PM coach
Tools You'll Learn :
Mixpanel
Retool
10
Week 10 - 11
Every group continues to work on the company they got assigned but they pick up one business unit & problem statement from the entire group
Refine the problem understanding if needed basis feedback already received from the coach
Brainstorm and come up with 2-3 solutions to solve the problem
Prioritize solutions and come up with a winning idea
Develop wireframes & prototypes for that solution
Quantify metrics of success
Launch & GTM plan
Outcome
Top 2 teams present in front of senior leaders from that company
11
Week 12
You will learn how to approach different type of interview questions
Product Management Interview Framework
How to answer estimation questions
How to answer analytical questions
How to answer execution questions
How to answer product design questions
How to answer product strategy questions
How to answer favorite product questions
How to answer technical questions
12
Week 13
Complete 3 interviews with your peer group;
This will allow you to practice all you have learnt so far and understand the interview process both from the lens of an interviewer and interviewee. It will also help ypu get practice, so that you can make the most of your mock interviews with experts
13
Week 14 - 15
The key to cracking the final interview is practice. In the next three weeks you will be in the zone of practicing interviews religiously.
You will do 2 peer interviews and 1 expert interviews every week. By the end of this program, you would have completed 9 peer interviews and 3 expert interviews. Giving you enough practice to stop feeling nervous & anxious about your final interviews.
You will get detailed & actionable feedback after every interview which will help you understand "what to fix" so that you can get that "strong yes" in your final interview!
You will have to commit to investing ~9-10 hrs of dedicated time to this program every week.
Sunday
10:00 AM - 12:30 PM
Live, fun, engaging learn parties where the best Product Leaders will help you master one skill every week.
Monday
Tuesday
8:30 - 9:30 PM
Live session on how you can leverage AI to become more productive
These sessions will teach you how to apply AI to user research, competitive research, writing SQL queries, working effectively with stakeholders etc.
Wednesday
8:30 - 9:30 PM
10+ weeks of 1:1 coaching to discuss & solve your weekly assignment. The feedback from your coach will ensure all your assignment are of a high quality & can help you stand out in the job market.
Thursday & Friday
Saturday
05:00 PM
You will be submitting your assignment every saturday by 5:00 PM on Slack. The Product Leader mapped to your Peer circle, will share detailed feedback on your work.
Our program is tailored for folks who are driven and motivated to build a career in Product Management.
You are looking for your first break in a product management role
You have less than 10 years of total work experience
You are driven & motivated to learn at least 10 hrs/week
Get A Job You Love with this product management course
This product management course won't let your background define your future.
Build Your Professional Network
Challenge yourself with a smart, passionate & supportive peer group.
Career Transition
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Meet The Product Leader you'll be working with
Learn, apply, get feedback & repeat - to become a master of your craft in a matter of weeks.
Upraised Reviews
Upraised completely shifted my perspective about my career. The conversations with my coach constantly inspired new ways of thinking & gave me the confidence to dream BIG.
What could've taken me more than a year, with the Upraised, I was able to do it in 4 months.
Upraised helped me become a product manager when my MBA degree could not. it is by far the best educational investment I have ever made
There is no BS. No fake magic sauce. You actually get your hands dirty, and learn along the way. The growth I achieved by getting real time feedback on my work was just phenomenal
Thanks to Upraised I am killing it at my new product role
I had almost joined another program, but thank god I learnt about Upraised at the last minute.
The program helped me double down on my strengths & get into my dream role
A couple of years into my first job, I knew product management was the right fit for me. I was at Byju's and was fascinated by the work PMs in the company were doing.
At the beginning, there was a lot of doubt. My gut kept telling me, I could be a great PM. Years in sales & program management had taught me valuable lessons around communicating effectively, influencing without authority and having a keen eye for data.
But, I was scared!
Ended up really stepping up my game with Upraised & getting more than one offer
I get so many many messages asking if Upraised is worth the hype. And I always say - TOTALLY.
PM at Leverage Edu
You need someone to be with you for the emotional up & downs of a career change. Someone who sticks with you all the way.
Most courses are transactional, there is no personalised attention but I needed someone who could tell me “You can do it”
My coach, counsellors made the tough transition to product possible
I have grown so much with Upraised, first as a student and now as a coach and mentor
I have built a networks of brilliant product folks that is going to be with me for a lifetime
Principal Product Manager at InMobi
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Can a fresher become product manager?
Is MBA required for Product managers?
Does product manager require coding?
Will this product management course help me in landing a PM job?
Can I become a product manager without a degree?
Do product managers become CEO?
Reach out & we'll answer all of them.